Ammar joined Yahlive in 2010 as Director of Business Development and Engineering. In 2015, Ammar took the role of COO. Ammar brings over 24 years of business development, technical and solutions delivery experience in the ICT industry to Yahlive. He was previously director of transmission operation at ARABSAT, where he led the pre-sales and after sales teams, working closely with the commercial teams to ensure quality of service for broadcasting and telecom customers on ARABSAT satellites. He spent over 12 years in ARABSAT in varying roles including Head of Engineering and payload team leader for satellite procurement, and before that he was deputy transmission manager in Telecom Syria. He holds a degree in electrical engineering and an MBA from Manchester Business School.