Yahlive, the UAE-based satellite broadcaster, has renewed its long-term partnership with Turner Broadcasting Systems. The agreement will allow for the continued broadcast of Turner Broadcasting Systems’ flagship news channel CNN International to Yahlive’s viewers across South West Asia and the Middle East. The extension of the partnership enables CNN to reach its strong and loyal audience base via Yahlive’s East beam at 52.5 degrees East. With Yahlive’s established strong presence, serving millions of Farsi-speaking, Kurdish and Afghan communities, CNN will continue to reach a precisely defined audience with world-class content in the best possible signal quality.
Commenting on the profitable partnership with Yahlive, Tarek Mounir, Vice President and General Manager of Turner in the Middle East, North Africa, Turkey, Greece and Cyprus said: “CNN is the most widely distributed news channel in the world. Our aim is to continue being a market leader in delivering world-class content to the widest audience base possible. To this end, Yahlive has played an important role in helping us extend CNN’s reach to its strong foothold of culturally diverse and niche communities across the Middle East, North Africa, and South West Asia. Yahlive’s position as a market leader for Farsi-speaking audiences is one of many benefits that makes Yahlive a partner of choice for CNN, and for broadcasters around the world.”
Commenting on CNN’s value in Yahlive’s portfolio of channels, Ammar Baranbo, COO, Yahlive said: “As a global leader in news and entertainment, CNN is an integral part of our growing portfolio of channels. Over the last few years, CNN’s world-class content has enabled us to develop deep and long-lasting relationships with the communities we serve. Since our original partnership, CNN has broadened its reach with Yahlive’s best-in-class technology and strong satellite footprint. Today we are pleased to extend our relationship with the network as part of our rich portfolio of broadcasters. We are delighted to continue to offer CNN as part of our rich variety of free-to-air channels, in line with our commitment to deliver a wealth of carefully-considered content for a precisely defined audience.”
Yahlive is key to extending the reach of global brands to communities across the Middle East, North Africa and South West Asia. Yahlive has seen incredible success in reaching niche audiences, and today is the leading satellite broadcast provider servicing more than 62 million viewers in the Farsi-speaking communities - a 100% growth in Farsi viewership over a period of two years. Yahlive beams over 300 channels in more than six languages across the Middle East, North Africa, and South West Asia.