Taking a step towards expansion, UAE-based satellite operator Yahlive have signed a deal with See Africa Benin to welcome on board 42 new African channels (mostly French spoken), including 25 channels that are exclusive to the operator. The signing ceremony, held at the renowned Cabsat 2018, saw the two entities join together to initiate entry into the African segment. With focus mainly on the UAE, Maghreb and KSA, the channels will be free-to-air till early 2019 which will be followed by an introduction of Pay TV for exclusive channels.
Aiming to generate awareness among African viewers, the collaboration spells success for Yahlive as they venture into expanding their audience reach and engagement. With 360+ channels that target various cultural backgrounds including South Asia and the GCC, the collaboration intends to enhance viewer experience for the African community and broaden the select segment’s channel bouquet.
“Yahlive is excited to be spearheading the expansion of viewership within the African household;” commented Sami Boustany, CEO of Yahlive. “Bridging the gap and offering viable infotainment solutions has consistently been a part of our vision. Through this partnership, we hope to attract other broadcasters while also paying heed to our viewers’ needs.”
“Distributing our channels to the African diaspora in the GCC and other regions showcases Yahlive’s dedicated research of the market, aim to fill in the gaps and give the African community a piece of home;” stated Salifou ISSA, CEO of See Africa Benin.
Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, was launched in 2011 as a joint venture between the world leading satellite operator SES, and Yahsat a pioneering UAE-based satellite operator. Yahlive has been operating a leading-edge network to broadcast free-to-air high-quality satellite television and positively impacts the lives of its viewers by remaining connected through language and content.
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